Basic

Enhanced

Comprehensive

Draft and submit legal ranking nominations

Basic

6

Enhanced

10

Comprehensive

20

Manage monthly social media posts:

Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics

Basic

8

Enhanced

10

Comprehensive

15

Draft and distribute

Monthly client newsletter, including firm-written articles, firm updates, and other relevant information. Pull analytics for business development leads.

Basic

0

Enhanced

0

Comprehensive

1

Draft and distribute client alerts as necessary

Basic

0

Enhanced

1

Comprehensive

2

Draft and distribute

Monthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries

Basic

0.5

Enhanced

1

Comprehensive

1

Implement major website updates

Basic

Enhanced

Comprehensive

Implement minor website updates

Basic

Enhanced

Comprehensive

Manage the inventory of promotional items

Basic

Enhanced

Comprehensive

Direct the process for sponsorship approvals

Basic

Enhanced

Comprehensive

Support

Recruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms

Basic

Enhanced

Comprehensive

Advice

On advertising opportunities to increase brand recognition and on legal marketing best practices

Basic

Enhanced

Comprehensive

Create graphics as needed for sponsorships and advertisements

Basic

Enhanced

Comprehensive

Attend Marketing Committee meetings

Basic

Enhanced

Comprehensive

Present quarterly marketing deliverables to the Executive Committee

Basic

Enhanced

Comprehensive