by Rebecca Wenglinski | Aug 5, 2026 | Legal Marketing, marketing strategy
By Megan Paquin, PhD, APR, CPRC Law firms face an interesting challenge when trying to create new business. On one hand, word of mouth is a tried, true and trusted way to gain new clients. An attorney’s or firm’s abilities are socialized from one credible source to...
by Rebecca Wenglinski | Jul 6, 2026 | Marketing Tips
Most law and accounting firms aren’t just struggling with talent, clients, or quality of work. They’re struggling with time, specifically, thinking about it the wrong way. Business strategist Simon Sinek popularized the idea of a finite versus infinite...
by Rebecca Wenglinski | Jun 8, 2026 | Uncategorized
One of the most common things I hear from lawyers and accountants is that they want business development to move faster. They want the calls to come in sooner. They want opportunities to turn into clients more quickly. They want to know that the time they’re...
by Rebecca Wenglinski | May 11, 2026 | Uncategorized
AI law firm visibility is no longer just about where your firm ranks in traditional search results. As clients increasingly rely on AI-generated answers to evaluate firms, credibility signals like legal rankings, attorney bios, third-party mentions, and consistent...
by Rebecca Wenglinski | Apr 14, 2026 | AI for Law Firms, Legal Marketing
Thought leadership for law firms has changed dramatically in the age of AI search. What used to be viewed primarily as a branding exercise is now directly tied to visibility. AI-driven search tools are increasingly deciding which firms get surfaced, cited, and trusted...
