by Rebecca Wenglinski | Jul 6, 2026 | Marketing Tips
Most law and accounting firms aren’t just struggling with talent, clients, or quality of work. They’re struggling with time, specifically, thinking about it the wrong way. Business strategist Simon Sinek popularized the idea of a finite versus infinite...
by Rebecca Wenglinski | Mar 5, 2026 | growth strategy, law firm marketing, marketing strategy, Marketing Tips
Data-driven growth for law and accounting firms is becoming essential in today’s competitive professional services marketplace. Growth is no longer driven by reputation alone. Instead, firms must rely on intentional strategy, disciplined execution, and relationship...
by Rebecca Wenglinski | Feb 5, 2026 | Marketing Tips
Law firm marketing in 2026 looks very different from what it did even a few years ago. Buyers are more informed, more selective, and increasingly influenced by AI-driven discovery tools. Firms relying on generic messaging or outdated tactics are finding it harder to...|
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Basic |
Enhanced |
Comprehensive |
|---|---|---|---|
Draft and submit legal ranking nominations |
Basic6 |
Enhanced10 |
Comprehensive20 |
Manage monthly social media posts:Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics |
Basic8 |
Enhanced10 |
Comprehensive15 |
Draft and distributeMonthly client newsletter, including firm-written articles, firm updates, and other relevant information. Pull analytics for business development leads. |
Basic0 |
Enhanced0 |
Comprehensive1 |
Draft and distribute client alerts as necessary |
Basic0 |
Enhanced1 |
Comprehensive2 |
Draft and distributeMonthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries |
Basic0.5 |
Enhanced1 |
Comprehensive1 |
Implement major website updates |
Basic
|
Enhanced
|
Comprehensive
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Implement minor website updates |
Basic
|
Enhanced
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Comprehensive
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Manage the inventory of promotional items |
Basic
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Enhanced
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Comprehensive
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Direct the process for sponsorship approvals |
Basic
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Enhanced
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Comprehensive
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SupportRecruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms |
Basic
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Enhanced
|
Comprehensive
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AdviceOn advertising opportunities to increase brand recognition and on legal marketing best practices |
Basic
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Enhanced
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Comprehensive
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Create graphics as needed for sponsorships and advertisements |
Basic
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Enhanced
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Comprehensive
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Attend Marketing Committee meetings |
Basic
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Enhanced
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Comprehensive
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Present quarterly marketing deliverables to the Executive Committee |
Basic
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Enhanced
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Comprehensive
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