by Rebecca Wenglinski | Apr 14, 2026 | Legal Marketing
Thought Leadership That Wins Thought Leadership for Law Firms in AI Search Thought leadership for law firms has fundamentally changed in the age of AI search. What was once a brand-building exercise is now a primary driver of visibility, influencing which firms are...|
|
Basic |
Enhanced |
Comprehensive |
|---|---|---|---|
Draft and submit legal ranking nominations |
Basic6 |
Enhanced10 |
Comprehensive20 |
Manage monthly social media posts:Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics |
Basic8 |
Enhanced10 |
Comprehensive15 |
Draft and distributeMonthly client newsletter, including firm-written articles, firm updates, and other relevant information. Pull analytics for business development leads. |
Basic0 |
Enhanced0 |
Comprehensive1 |
Draft and distribute client alerts as necessary |
Basic0 |
Enhanced1 |
Comprehensive2 |
Draft and distributeMonthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries |
Basic0.5 |
Enhanced1 |
Comprehensive1 |
Implement major website updates |
Basic
|
Enhanced
|
Comprehensive
|
Implement minor website updates |
Basic
|
Enhanced
|
Comprehensive
|
Manage the inventory of promotional items |
Basic
|
Enhanced
|
Comprehensive
|
Direct the process for sponsorship approvals |
Basic
|
Enhanced
|
Comprehensive
|
SupportRecruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms |
Basic
|
Enhanced
|
Comprehensive
|
AdviceOn advertising opportunities to increase brand recognition and on legal marketing best practices |
Basic
|
Enhanced
|
Comprehensive
|
Create graphics as needed for sponsorships and advertisements |
Basic
|
Enhanced
|
Comprehensive
|
Attend Marketing Committee meetings |
Basic
|
Enhanced
|
Comprehensive
|
Present quarterly marketing deliverables to the Executive Committee |
Basic
|
Enhanced
|
Comprehensive
|