by Rebecca Wenglinski | Sep 22, 2026 | AI for Law Firms, data driven growth, law firm marketing, Legal Marketing, marketing strategy
By: Rebecca Wenglinski Most attorneys I talk to already know that search has changed. What they don’t know is that the finish line moved. For years, law firm marketing had one goal: rank on page one. If your firm appeared at the top of Google for the right...
by Rebecca Wenglinski | Aug 5, 2026 | Legal Marketing, marketing strategy
By Megan Paquin, PhD, APR, CPRC Law firms face an interesting challenge when trying to create new business. Public relations for law firms can help bridge the gap between word-of-mouth referrals and traditional advertising by building visibility, trust, and...
by Rebecca Wenglinski | Apr 14, 2026 | AI for Law Firms, Legal Marketing
By: Rebecca Wenglinski Thought leadership for law firms has changed dramatically in the age of AI search. What used to be viewed primarily as a branding exercise is now directly tied to visibility. AI-driven search tools are increasingly deciding which firms get...
by Paige Fuoco | Aug 14, 2025 | law firm marketing, Legal Marketing, marketing strategy, Marketing Tips
By: Amanda Wetsel If you run a law firm or an accounting practice, you already know how important it is to stand out. Referrals are great, but they only get you so far. Marketing keeps your pipeline healthy and your brand visible. The problem is that building an...
by Paige Fuoco | Mar 18, 2024 | Marketing Tips, Legal Marketing
By: Rebecca Wenglinski You can have the best law firm with the strongest attorneys and the highest win rates, but it won’t matter if prospective clients don’t know who you are. An email marketing program is a powerful option in your marketing toolbox to attract,...
