by Rebecca Wenglinski | Jun 8, 2026 | business development
One of the most common things I hear from lawyers and accountants is that they want business development to move faster. They want the calls to come in sooner. They want opportunities to turn into clients more quickly. They want to know that the time they’re...
by Rebecca Wenglinski | Mar 5, 2026 | business development
Why Business Development for Attorneys and Accountants Requires More Than Expertise Business development for attorneys and accountants requires far more than technical expertise. In today’s competitive professional services environment, relationship intelligence and...
by Rebecca Wenglinski | Mar 5, 2026 | growth strategy, business development, law firm marketing, marketing strategy, Marketing Tips
Data-driven growth for law and accounting firms is becoming essential in today’s competitive professional services marketplace. Growth is no longer driven by reputation alone. Instead, firms must rely on intentional strategy, disciplined execution, and relationship...|
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Basic |
Enhanced |
Comprehensive |
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Draft and submit legal ranking nominations |
Basic6 |
Enhanced10 |
Comprehensive20 |
Manage monthly social media posts:Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics |
Basic8 |
Enhanced10 |
Comprehensive15 |
Draft and distributeMonthly client newsletter, including firm-written articles, firm updates, and other relevant information. Pull analytics for business development leads. |
Basic0 |
Enhanced0 |
Comprehensive1 |
Draft and distribute client alerts as necessary |
Basic0 |
Enhanced1 |
Comprehensive2 |
Draft and distributeMonthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries |
Basic0.5 |
Enhanced1 |
Comprehensive1 |
Implement major website updates |
Basic
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Enhanced
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Comprehensive
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Implement minor website updates |
Basic
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Enhanced
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Comprehensive
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Manage the inventory of promotional items |
Basic
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Enhanced
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Comprehensive
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Direct the process for sponsorship approvals |
Basic
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Enhanced
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Comprehensive
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SupportRecruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms |
Basic
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Enhanced
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Comprehensive
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AdviceOn advertising opportunities to increase brand recognition and on legal marketing best practices |
Basic
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Enhanced
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Comprehensive
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Create graphics as needed for sponsorships and advertisements |
Basic
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Enhanced
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Comprehensive
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Attend Marketing Committee meetings |
Basic
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Enhanced
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Comprehensive
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Present quarterly marketing deliverables to the Executive Committee |
Basic
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Enhanced
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Comprehensive
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