by Paige Fuoco | Mar 18, 2024 | Marketing Tips, Legal Marketing
By: Rebecca Wenglinski You can have the best law firm with the strongest attorneys and the highest win rates, but it won’t matter if prospective clients don’t know who you are. An email marketing program is a powerful option in your marketing toolbox to attract,...
by Paige Fuoco | Nov 6, 2023 | business development
By: Rebecca Wenglinski Professionals often cringe when they hear the term “business development” (BD). They either feel they don’t have the time to spare from their work, believe they lack the skills for BD, or simply dread the thought of engaging in...
by Paige Fuoco | Sep 5, 2023 | business development
By: Rebecca Wenglinski Professionals often react negatively when they hear the term “business development” (BD). Their reasons vary – some claim they lack the time for such activities, others believe they lack the know-how, and then there are those who dread...|
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Basic |
Enhanced |
Comprehensive |
|---|---|---|---|
Draft and submit legal ranking nominations |
Basic6 |
Enhanced10 |
Comprehensive20 |
Manage monthly social media posts:Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics |
Basic8 |
Enhanced10 |
Comprehensive15 |
Draft and distributeMonthly client newsletter, including firm-written articles, firm updates, and other relevant information. Pull analytics for business development leads. |
Basic0 |
Enhanced0 |
Comprehensive1 |
Draft and distribute client alerts as necessary |
Basic0 |
Enhanced1 |
Comprehensive2 |
Draft and distributeMonthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries |
Basic0.5 |
Enhanced1 |
Comprehensive1 |
Implement major website updates |
Basic
|
Enhanced
|
Comprehensive
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Implement minor website updates |
Basic
|
Enhanced
|
Comprehensive
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Manage the inventory of promotional items |
Basic
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Enhanced
|
Comprehensive
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Direct the process for sponsorship approvals |
Basic
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Enhanced
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Comprehensive
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SupportRecruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms |
Basic
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Enhanced
|
Comprehensive
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AdviceOn advertising opportunities to increase brand recognition and on legal marketing best practices |
Basic
|
Enhanced
|
Comprehensive
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Create graphics as needed for sponsorships and advertisements |
Basic
|
Enhanced
|
Comprehensive
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Attend Marketing Committee meetings |
Basic
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Enhanced
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Comprehensive
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Present quarterly marketing deliverables to the Executive Committee |
Basic
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Enhanced
|
Comprehensive
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