Services
Our services are designed for law firms, accounting firms, and other professional services organizations that want to raise their visibility, strengthen client relationships, and build sustainable business pipelines.
Whether you need comprehensive marketing support, targeted coaching, or guidance through award submissions, our team brings both industry expertise and hands-on execution to every engagement.
Marketing Support
We operate as your outsourced marketing department, delivering both strategic oversight and daily execution. From social media campaigns and website updates to newsletters and blog content, we help your firm maintain a strong presence across all channels. Our flexible support levels, ranging from basic to full-service, ensure you get exactly what you need, when you need it.
With deep experience supporting professional services firms, we understand the importance of reputation, relationships, and results. Our approach is designed to highlight your expertise, build trust with clients and prospects, and keep your brand top of mind. Whether it’s developing a content strategy that showcases your team’s insights or managing day-to-day marketing operations, we serve as an extension of your firm—helping you communicate credibility and drive growth with confidence.
View Our Three-Tier Matrix Offerings
View Our Three-Tier Matrix Diagram
Basic
- 6 Draft and submit legal ranking nominations
- 8 Manage monthly social media posts: Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics
- 0.5 Draft and distribute the Monthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries
- Implement minor website updates
- Manage the inventory of promotional items
- Support: Recruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms
- Advice: On advertising opportunities to increase brand recognition and on legal marketing best practices
- Attend Marketing Committee meetings
- Present quarterly marketing deliverables to the Executive Committee
Enhanced
- 10 Draft and submit legal ranking nominations
- 10 Manage monthly social media posts: Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics
- 1 Draft and distribute client alerts as necessary
- 1 Draft and distribute the Monthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries
- Implement minor website updates
- Manage the inventory of promotional items
- Support: Recruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms
- Advice: On advertising opportunities to increase brand recognition and on legal marketing best practices
- Attend Marketing Committee meetings
- Present quarterly marketing deliverables to the Executive Committee
Comprehensive
- 20 Draft and submit: legal ranking nominations
- 15 Manage monthly social media posts: Draft monthly posts, create graphics, publish on social media streams, engage with followers as necessary, and pull analytics
- 1 Draft and distribute: monthly client newsletter, including firm-written articles, firm updates, and other relevant information. Pull analytics for business development leads.
- 2 Draft and distribute: client alerts as necessary
- Implement minor website updates
- Implement major website updates
- Direct the process for sponsorship approvals
- 1 Draft and distribute: Monthly internal newsletter, including event attendance, marketing activities, awards, and anniversaries
- Manage the inventory of promotional items
- Support: Recruiting and retention efforts through internal and external marketing, including the creation of event graphics and forms
- Advice: On advertising opportunities to increase brand recognition and on legal marketing best practices
- Create graphics as needed for sponsorships and advertisements
- Attend Marketing Committee meetings
- Present quarterly marketing deliverables to the Executive Committee
Examples of Support:
- Social media strategy, content, and analytics
- Newsletter management and blog ghostwriting
- Website updates (bios, news, insights, rankings)
Business Development
Growth begins with relationships. We believe business growth is rooted in strong, authentic relationships. We help professionals gain the confidence and consistency needed to build and sustain the connections that drive long-term success.
Through one-on-one coaching, small group programs, and practical, easy-to-apply tools, we guide attorneys and accountants in developing business development habits that feel natural, not forced. From networking with purpose to nurturing existing clients and referral sources, our approach equips professionals to grow their practices through trust and value.
By combining strategy with accountability, we make business development approachable, actionable, and sustainable. The result is lasting momentum that helps your firm turn everyday interactions into meaningful opportunities for growth.
Examples of Support:
- Individual coaching sessions for attorneys
- Small-group training cohorts
- Business development planning and accountability
- Research on networking events, referral sources, and speaking opportunities
Awards & Rankings
Third-party recognition can significantly enhance a firm’s visibility and credibility, particularly in today’s AI-driven landscape. We manage the entire submission process for national and local awards, ensuring your attorneys and practice areas are positioned for success. From attorney interviews and data collection to narrative drafting and referee coordination, we streamline the process while highlighting what sets your firm apart.
Examples of Support:
- Chambers and Partners submissions
- Law360 MVP awards
- National, regional, and local rankings
- Strategic storytelling to showcase attorney and firm strengths
Consulting
Growth often requires fresh perspective and experienced guidance. As your consulting partner, we work directly with leadership teams to refine business development strategies, align operations, and optimize marketing systems. With deep industry knowledge and a hands-on approach, we help firms gain clarity, improve efficiency, and stay focused on long-term growth goals.
Examples of Support:
- Strategic planning for firm growth
- Succession planning support
- Marketing operations optimization
- Fractional leadership for marketing and business development
Speaking & Workshops
Founder Rebecca Wenglinski is known for delivering engaging, insightful programs that simplify complex business development concepts. She speaks at conferences, law firms, and industry events, equipping professionals with the confidence and tools to succeed. Her workshops are interactive, practical, and tailored to the needs of professional services audiences.
Her workshops and keynotes cover topics like:
Building a Personal Brand That Builds Trust
SMART Goals for Business Development Success
Growing Your Business Through LinkedIn
Succession Planning Tips for Professionals
Making Networking More Efficient
Why Lotus?
Choosing the right partner for marketing and business development can transform your firm’s future. Here’s why clients reach out to us:
Strengthen Business Development Skills
Attorneys and accountants work with us to gain confidence in networking, building client relationships, and generating referrals.
Increase Visibility
Firms trust us to secure awards, rankings, and press coverage that elevate their brand.
Access Fractional Marketing Support
We handle websites, newsletters, social media, and content creation—so your team can focus on client service.
Plan for the Future
From succession planning to long-term growth strategies, we provide clarity and structure for sustainable success.
Learn Through Workshops
Rebecca’s speaking and training sessions equip professionals with practical tools they can use immediately.